WellDyneRx is a full service prescription medicine provider with both web and telephone channels. Since the web channel was more efficient, they needed a design for their web application that increased usage of that channel. Beacause their user base consists mainly of seniors who are more comfortable with using a telephone, this was a daunting challenge.
To achieve that goal we created large call-out buttons for the most common tasks and made sure the flow of the forms was simple and guided the user though the experience. The home page slideshow took potential new members though all the reasons to and benefits of joining. The same area is used for registered members and notifies them of news and special offers.