En Fuego


En Fuego Sauce and Salsa was a retailer of hot sauces, salsa, snacks, and accessories, with a retail location on the San Antonio Riverwalk in Texas. Planet Telex not only designed their e-commerce website but also their logo and brand. Looking for a logo concept that symbolized hot sauce but could also be used in print and on signs, we created several concepts before settling on the “Pepper Zen” logo featured in this mockup.

The site design is rustic and tactile, with plenty of hot and fiery red. It evokes the spirit of the American west without forsaking a clean user interface and all the features of a modern e-commerce shopping cart. In this case we used AspDotNetStorefront, one of the largest e-commerce platforms in the .Net space. We chose it because it integrated well with their Quickbooks accounting software, minimizing their operational overhead.

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