BioClaim is a company with biometric identification software and hardware that solves most healthcare fraud issues. They needed Planet Telex to create a simple website explaining their solution and providing useful information about health care fraud. It needed to be clear and to the point, while not being clinical or dull.
To achieve that goal, we designed a simple, block oriented layout that could convey complex information in small, easy to understand chunks. To visually distinguish it from boring health industry websites, we created a colorful yet calm background on which to stage the layout. Using CSS3 techniques, we could let this background shine though without overpowering the message.